Are your ears burning?
Because anyone who’s looked at your website has already formed an opinion about your business.
You might be causing a stir…
… or a riot.
It’s surprising. And a bit weird.
That you’ve already got a brand, whether you like it or not.
Whether you’ve thought about it or not.
So… the real question is, have you considered how your business website looks and feels to yourmarket?
Because if you’re going to have an image anyway, why not work out how to build a brand that’s powerful and memorable?
Huge, successful businesses have dedicated teams that work on their corporate branding for this very reason. Maybe we can all learn some lessons from some of the big companies out there?
What is corporate branding?
Branding can sometimes come across as something of a fluffy subject. I’m sure that tangible results are important to you, so let’s be specific and helpful here.
Let’s start with a definition of corporate branding.
It simply refers to when a corporate company works on promoting their brand image rather than any products or services that they might sell.
Not rocket science, right?
But it’s still hugely important.
What does your brand image say about you, your business and what you’re selling?
You see, you can have the best product, a top-tier service and the most amazing marketing strategy in the world, but if your branding is awful, nothing’s going to work.